11-1-12
With no scheduled timetable, the whole group met in the morning
Everyone showed each other the work that had been produced over the evening, and the end was finally in sight!
We set to work straight away on continuing with putting our report onto InDesign and rang up the printing company to confirm that we were able to drop off our memory stick on Thursday after the lecture, and it would be ready to collect after our seminar that afternoon – which they confirmed
The report and journal were completed on InDesign, and the referencing and appendices (although still unfinished) was nearing completion.
Everyone was happy with what had been done, and the last sentence of the report was written, as it had to be saved to a memory stick, ready for print the next day.
10am-8pm, Whole Group
10-1-12
After the morning tutorials, the whole group met up
A plan of action was created, which included designing a template for the report, getting our list of references/bibliography out of the way and checking that our team diary was up to date
Initially we all worked together to research design styles that we liked and then began to create a template
Sarah rang up the printing company (twice) to double check on gutter/margin measurements and to give us answers about the type of binding we required
Everyone was satisfied, the journal was up to date and a template was designed
Anna took charge in finalising the contents page look, whilst Sarah and Charlotte began working on the first few pages
Loïs was in charge of the journal, and after updating the minutes, thought about the visuals
Ended with a plan of everyone (apart from those who worked) to continue working on pages at home that evening, and to do their own referencing etc, so that we could put everything together the next day
9:30am-5pm, Whole Group
9-1-12
We had all agreed to meet (via Facebook) as we had no timetabled events (although Loïs was unable to attend due to work commitments)
Everyone had been posting their written work onto the report blog over the past few days, and the group read through one another’s work to proof read and edit
After a few adjustments (like getting rid of the 1st person in the texts, eg: ‘we’) everyone was happy with the content of the report
A plan of action for the next day was created, as we wanted to work together as a whole group
2pm-4pm, Whole Group (excluding Loïs)
8-12-11
The group gave themselves the day off after the presentation, to recover and recuperate thoughts
Having not had much of a chance to discuss it after the presentation day, we all sat and discussed what we think worked and didn’t work about our presentation and how the audience had understood it
Feeling slightly disheartened by some of the feedback we had received, we set to work on amending things we thought may have been necessary from their comments (eg: a clearer structure, etc)
We then divided up sections of our work, so that everyone had a clear idea of what they were responsible for writing for the report
Decided not to meet up again until after the Christmas break, though said that we would all keep in contact and add work we produced onto the Facebook group and Report blog (which was created in the session – NB: different from the research blog)
12pm-3pm, Whole Group
6-12-11
Met in a computer room two hours before the presentation
Rehearsed with script to gain final confidence before removing them completely
Double-checked Powerpoint was running smoothly
Gave Presentation to lecturers and seminar group
8am-2pm, Whole Group
5-12-11
We had the whole day to ourselves as presentations were going on; met early to maximise potential
The finished presentation was brought, and to begin the session we watched it and gave feedback
With a few alterations made and everyone satisfied, we began to go through it with our scripts
The next few hours were spent rehearsing, trying to familiarise ourselves with everything
We felt that we needed additional visuals, not just for our Powerpoint, but also that would be for the report, so we got to work on developing some more mock up advertising campaigns and additional visuals to aid our presentation
We then thought it would be a good idea to create our own website – which the tutors could view themselves at a later date
In addition to this, we made business-style cards with our new advertising campaign on the front and our web address on the back; something extra which we thought we could give to the tutors at the beginning of the presentation
We then went through everything, helped each other out with any worries or queries that had arisen, and rehearsed the Powerpoint again
Before we left the meeting we also decided on the action plan for the next day (eg: meet early) and also what we would wear – decided on a black colour scheme for our outfits, with exceptions of white and grey if necessary.
10:30am-8pm, Whole Group
3-12-11
Although it was the weekend, the group found a few spare hours from their weekend jobs to meet
Wanted everyone to stay for as long as they could, even if group numbers dropped at certain points in the day, as we felt the pressure of the looming presentation day
Researched more graphic-design websites and work to stimulate imagination for the key findings board
We then split up into two groups – one focussing on the Powerpoint presentation and the other on creating the key findings board.
By the end of the meeting, the key findings board was complete
The Powerpoint was not finished, but because there was not a lot left to do, Charlotte and Sarah kindly offered to work on it in their spare time on the Sunday, before the next meeting
1pm-5pm, Whole Group
2-12-11
Met after the lecture, as had a few hours before the seminar which we thought would be useful to use
Reviewed what we had done in our last session together; things included the Ambient Marketing visuals and concepts, outline for the Powerpoint presentation and visuals for the Dove web page and Glo-Zone incentives
To do: Key findings board and press pack
Although we had a written out plan of the presentation, we needed to work on the Powerpoint, including all visuals and animations
Found graphics we liked to base our key findings board on, but creating a pleasing Powerpoint occupied most of the time, as many group decisions had to be made and opinions considered.
12pm-4pm, Whole Group
30-11-11
No lectures or seminars scheduled, so the group met in the morning
Presented what work we had done in our spare time to other members of the group
Created an action plan for the day, to structure our work and give us focus – this made us aware of how much we still had left to do
Decided to create a template for the Powerpoint presentation so that after the work session each member was able to add additional bits to it, without disrupting the appearance or theme
Ended the meeting with a template done, and most of the to-do list completed, except additional visuals and poster still to do
10am-5pm, Whole Group
28-11-11
Met in a computer room straight after the morning's lecture
Discussed what we had done and what still needed to be done
Reminded ourselves of our previous visuals that had been uploaded to the blog
Divided out tasks between the group - Sarah, Anna, Millie and Charlotte began work on creating a visual consumer profiles from the primary research we had obtained the previous week
Lois began product visualisation on Photoshop
Charlotte also produced work for 'data visualisation'
Group began planning ideas for our final presenation
Ended the meeting with the incentive to meet again and continue with our to-do list
12pm-4pm, Whole Group
24-11-11
Whole group met, and decided on the basics of our wristband:
FUNCTIONS:
Charged by body heat
Waterproof; kept on all the time - appropriate for whatever life throws at you
GPS in the bracelet
Measures mood and happiness
Measures temperature, pulse, kinetic 3-way-giro system
App asks you questions
DESIGN:
Leather band with metal clasps/chips
Adjustable knots/beads
Half leather plait, half string
Then scrapped the above idea, as we thought that the adjustable cord was too fiddly and aesthetically looked like it was aimed for a much younger consumer; instead we based our band image on a leather Pandora style bracelet, where you have a 'one size' band with additional beads for either the individuals aesthetic desires or too tighten the fit around your wrist.
Want the product to be made from Gore-Tex durable waterproof leather
NAME:
Brainstormed many ideas, wrote down every word that we thought was associated with the product (eg: heat, heart, happiness, mood, move your self, secondskin, motion, sell, touch, glow, energy, verve...)
Decied on 'Glo' --> will glow green when you're being good, happy and active, and red when you're being bad, unhappy and inactive.
We then went on to experiment with a variety of fonts to obtain a desriable and appropriate logo
Retrieved the primary research pictures
12pm-4pm, Whole Group (excluding Millie)
22-11-11
Group met after the lecture to ensure that everyone was still happy with our new idea and that everyone had a clear understanding of the new direction our project was taking
Having spent many hours together yesterday, we divided up work so that we could all go away and focus on a particular part of the project each; we thought this was the best thing to do, as we had started from scratch so late on in the project process
11am-12pm, Whole Group
21-11-11
Met straight after the lecture
As a group we decided that having failed to produce and solid primary research from London, that we needed to change concept, as we felt that targeting our product at the generic 'office worker' was not realistic and was not producing the results that we wanted.
The London trip showed us that they office consumer was an unrealistic target as they are too busy and although ideal for the band, not a viable option
Lecture inspired the group to aim the product at a brand Unilever already works with; chose 'Dove' as they have a clear brand identity and we are already familiar with their campaigns, ethos and target consumer
Explored 'Dove' as a brand further, looking on both independant and company websites, to ensure we had a clear image on our consumer and what they would be looking for in a product
Inspired by the ethos of the brand; the campaign for real beauty, self esteem, etc
Already have a routine for looking after themselves, why not take it that one step further?
Provices a refreshing alternative for women who recognize that beauty isnt simply about how you look
45% of tyhe population bough a Dove product in 2010 and 10.1 million women use Dove every week in the UK - statistics like these provide us with solid background evidence that there is a consumer interest
Inspired by 'The Amazing Everyday' television ad for Nokia
Online 'posting compliments' - one a day, make a conscious effort to smile and laugh; medical evidence to suggest happiness?
'Pass It On' style campaign; what is their favourite thing about their best friend? Inspiring women. What makes you smile? - group considered that this is now too unfocussed on our core concept of inactivity
'What Makes You Move' or 'What Moves You?'
Left the meeting decided that we needed to think about the following things: where will the user buy the product; what will they then do with it, what is the users need for the product? Research micro and macro trends; read the articles on the NOW about it.
Consider doing a perceptual map; what is the competition that Dove is faced with?
12pm-4pm, Whole Group (excluding Millie)
14-11-11
The group had to present our ideas to our Product Design group and we then watched theirs (the Quantum Presentation) which helped us understand other ways of looking at the project, eg:
Applying to the 'gamer' market; encouraging them to get off the computer
The device will measure the 'pulse point' to gain knowledge of inactivity
Gamification 'avatars' to include with your games; eg: the more activity you do means the more points you'll earn on Call of Duty
The user interface will be similar to Fifa - you can create your own avatar this way
The wristband will be anonymous in its presence as it doesnt alert the user that they are being inactive; they motivate themselves, as the reward will be points (for example) in their chosen game
12pm-1pm, Whole Group
10-11-11
Between the lecture and the seminar, the group met to continue discussing and developing ideas which had been created in the previous meeting:
'Be Fit' band, aimed at families
Fluid and heat sensor technology
Security tag foil (possible material/concept for the 'hidden chip') - can also be used as a scanner, as the technology is already out there for it to activate a shop alarm etc
Similarly, think about a credit card 'chip' - size and pricing
Think about creative visual data to sum up the individuals inactivity in the week for an app
12pm-4pm, Whole Group
8-11-11
Whole group met after the afternoons seminar to brainstorm ideas, in the hope of inspiration:
A chip/device that attaches underneath/to the wearers watch; this could be a benefit as it means that it would be un-obtrusive which may appeal more to the office worker/consumer
The device can also act as a scanner (imagine holding your wrist up to something; eg- scanning yourself in and out of the office, scanning to the 'base' before you go to bed so that it registers when you are asleep and therefore not technically 'inactive')
The chip can be synced (via some means of technology) with data and events in your phone, calender or computer - eg; vibrate when you need your alarm to go off, beep ten minutes before a meeting
Potential problem would be that people take their watches off; so that would mean taking the device off as well but to overcome this, perhaps create an 'optional' wristband which has a space to pop the chip in and out. This would be good for when the wearer goes swimming or excercises as it'll be waterproof and lightweight
Possible tagline I thought of for the product could be 'Dont let life get in the way of living' - because the product isnt obtrusive but also makes life that little bit easier for you, but giving you gentle reminders and becoming synced with your life.
1:30pm-6 pm, Whole Group
