Future of Glo - we dont have to put this in, i could be talking rubbish half asleep! 210 words

The future of GLO

 GLO would like to expand the brand globally making the product an international everyday part of peoples lives. We would also like to target a younger demographic, targeting this consumer group means them noticing their inactivity at a young age and being able to monitor and control it for the rest of their lives, through GLO. For this campaign the brands message will still be kept the same as "I am Beautifully Moving " but expanding on this message to different stereotyped consumers, Eg -  'I am GLO Outdoors', ' I am GLO Party' 'I am GLO Athlete'. By still using the 'I AM' it still links the user to their product keeping the emotional attachment present It also demonstrates how it can fit into their everyday life styles. By assigning colours to these stereotypes such as Green, Purple and Red would take the brand in a new  young , fresh and edgy direction, still running along side with the original GLO consumers. This Campaign would launch 2 years after the original campaign depending on the outcome of GLO. GLO young would be launched Spring/Summer using a Summer colour palate for the bracelets, also by launching in summer this is when people are seen to be most active.