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Conclusion

The GLO bracelet created an unobtrusive wrist-worn, unisex device that measures inactivity, but without being a chore to the wearer. We want the reader to remember that GLO is an emotional product something that fits into their day to day routine, not a dieting strategy. GLO as a product is something the users should value and enjoy. This was achieved by our beautifully moving concept. GLO is not about health it’s about wellbeing and consumers are buying into something that will bring them happiness in subtle amounts. Ensuring the GLO bracelet and concept is sustainable in the future. For brand longevity there is the opportunity for product development

The future of GLO

 GLO would like to expand the brand globally making the product an international everyday part of people’s lives. We would also like to target a younger demographic, targeting this consumer group means them noticing their inactivity at a young age and being able to monitor and control it for the rest of their lives, through GLO. For this campaign the brands message will still be kept the same as "I am Beautifully Moving " but expanding on this message to different stereotyped consumers, for example -  'I am GLO Outdoors', ' I am GLO Party' 'I am GLO Athlete'. By still using the 'I AM' it still links the user to their product keeping the emotional attachment present It also demonstrates how it can fit into their everyday life styles. By assigning colours to these stereotypes such as Green, Purple and Red would take the brand in a new  young , fresh and edgy direction, still running alongside with the original GLO consumers. This Campaign would launch 2 years after the original campaign depending on the outcome of GLO. GLO young would be launched Spring/Summer using a Summer colour palate for the bracelets, also by launching in summer this is when people are seen to be most active.