Website (543 words)

Website

Technology has become intertwined with the daily lives of most people and in 2011, 77% of households in the UK had access to the internet. (http://www.ons.gov.uk/ons/publications/re-reference-tables.html?edition=tcm%3A77-226727) Statistics like this indicate that having computer-based accompaniments to the product is in fact a successful technique, as the evidence is there to prove that it it’s accessible.

A website would be created for the glo band (a mock up of which you can view at ) which allows the individual to log in and explore their own data, as well as being constantly updated with their progress, glonews and the chance to review their activity and happiness levels.

Progress: this will be data visualisation, hopefully encouraging the user to want to view how they are doing, without the fear of having to face a complex and confusing graph. The aim of this page will be to encourage the user to monitor their own progress; ‘progress’ meaning how their levels of inactivity were during the specific time period. There will be options to view the day, the week, month, and eventually the year, hopefully filling the individual with a sense of achievement as they can visually see what they are accomplishing.

glo News: this will be a page dedicated to glo as a brand, keeping the user up to date with all of the latest news (and maybe eventually other products) that are on offer. It is important for both the brand and the wearer to keep connected, as this will form a positive relationship, making the individual to feel that they are being looked after by the brand.

Happiness Levels: as one of the main functions of the band (other than inactivity monitoring) is to track the wearers happiness throughout the day, there will be a page which visually displays the wearers happiness levels at various time points of the day. If the user also uses the smartphone app (which allows you to enter locations and activities) then they will also be able to see where they have been happiest that day/week/month and also what it is that is making them happy – preferably activity related. In time, the user will begin to see themselves the positive correlation building up between activity and happiness; therefore encouraging them to stay active and feel good.

But these are just a few of the things that the glo website will be able to offer the user. As shown by the image (INSERT FIG. NUMBER), the icons enlarge and move around in a circular motion as you hover above the chosen icons; a visual which echoes the appearance of the glo logo. Some additional icon examples include: profile, chat, your story, weather updates and GPS.

During the introductory period of the product launch, the glo band will also feature on the main page of the Dove website, so that even if people are unaware of the product, as they are a Dove consumer, they will be discover and explore the product themselves when they visit the Dove website. In addition to this, because glo is a member of the Dove family, there will always be a link visible along the top toolbar of the Dove website, to always allow visitors of the site to access the glo website with ease.