Worried well 326 words

The worried well

The “worried well,” it would appear, are everywhere: An estimated one in four physician appointments is taken by a healthy person. – Jane Collingwood

·         The worried well is name given to a group of individuals who are obsessed with either their weight, exercise regime or obsessed with the way they look. Steve Walker - a personal trainer and keep-fit fanatic says “ I regularly saw people overdoing it at the gym. You will see them almost sweating their health away. After about three to four hours five days a week there is nothing left of them. They are constantly getting colds, they are always ill, they have never got any energy, they are constantly lethargic. ” Diane Whiteoak – Huntercombe Hospital says  "If you have got to the point where you are not enjoying exercise but you feel obligated to do it, or you feel anxious, or guilty if you miss even one work-out then it is beginning to affect your life." This category of people can be prone to medical problems such as stress fractures, strains and sprains , Low body fat - this may sound good but, for women, it can cause some serious problems. Exercising too much can cause a woman's period to stop which can cause bone loss, Dehydration, Osteoporosis, Arthritis, Reproductive problems and also Heart problems.

Why we didn’t target the “worried well” to niche?

GLO as a brand chose not to target consumers in the group “the worried well” as we thought this group was to niche, Unilever wanted to expand a product which would be available to the masses and larger consumer groups. Also by addressing this product to the worried self would mean the GLO bracelet being seen as a diet solution and another exercise app. This is not the direction we wanted to take GLO we wanted to channel it in the direction of a ‘wellbeing’ product something that would fit subtly into your daily routine.