Packaging 390 words

Packaging

Unilever focus on environment sustainability as a key part of their products, “After more than a decade of action, we continue to reduce the environmental impacts of our own operations – which extend to suppliers and consumers too” – Unilever. They have a code of conduct which ensures that suppliers meet expectations on environmental and social impacts. Unilever also have a strong message saying “We encourage consumers to be environmentally-aware when using our products.” As unilever focus on Eco-efficiency in manufacturing they aim to minimise both resources used and waste created. We want this to be the same focus when designing our packaging for GLO. The Material for our GLO box would be made out of a thick card texture, which would be easy to recycle and create. We wanted it to have an Apple esc packaging feel, being classy , simple and chic, this look would coincide with the un – obtrusive look of the GLO bracelet. The compact box containing the GLO bracelet will be a rectangle shape and be a block white colour, there will be the simple GLO logo on the front  displaying the GLO product. Located on the back lower left hand side will also be the Dove logo displaying that it is a Dove product. All information and instructions on the Product will be located inside the GLO box.  The idea of the box looking simple and white reinforces the idea of GLO as a pure and clean product, consumers will be able to associate this product with the brand essence of Dove.

Gift sets

The GlO bracelet will also be sold additionally as a gift set, this will be introduced around seasonal period to reinforce the idea of people buying the GLO bracelet as a personal gift. The GLO bracelet will be sold alongside original dove products for example,  – shower products, body lotions and deodorant products. The retailed price for the GLO gift sets would be £45 as the original price for the bracelet is £30. Both gift sets will be available for  women and men and have products best suiting the genre of the consumer.  If the GLO bracelet succeeds well as a gift set, then it will later be promoted and available for consumers all year round. The GLO gift set will be available in high street retailers such as Boots and Superdrug.