Product
GLOBracelet
Research on other similar products
When designing our Glo Braclet we looked at many different designs functions and ideas, we noticed that their was a few similar ideas to ours out there already. The Ipod bangle, Sony computer bracelets, E-paper slap bracelets, Vita Bands And Tilt sensor LED watches. All these technical designs gave the idea for us to design something more fashion focused but not obviously technical, a product which was more simple and un - obtrusive. We noticed their was also a gap in the market for a product like this and that consumers wanted more advanced technology but in a more subtle way. We decided to design our Product as a bracelet, when asking the question in a survey we conducted - 'Is their an item you never take off?' mainly peoples responses where 'yes - watches and bracelets.' Looking at different jewellery brands at both high and low ends of the retail market, such as Links of London, Pandora and Tiffany's gave us the idea to combined activeness with elegance, within an emotional bond. When consumers buy jewellery they also buy an emotional attachment, we wanted to create this attachment between our product and its users. If the consumers see their GLO bracelet as more of a personal product rarer than a piece of technology they are more likely to attach themselves to it more. The idea is not to make our consumers diet or become obsessed with GLO but to be a helping hand along side their day to day routine, we want them to be "Beautifully moving." We also asked the question in our survey ' If the product was a wrist worn device how would you like it to look?' We received answers such as ' slim and neutral', ' simple and non chinky' and un-obtrusive as possible, not one for bling'. After taking these and other responses into account we decided on a simple slim design.
The idea behind the design of the bracelet:
The GLO bracelet will be kept very simplistic and minimal it will appear subtle and un – obtrusive and not noticeable as a data collecting device in keeping with idea that Glo is a private device and personal to the consumer. In a survey we conducted which you will see in the report, it is specified by the consumers that they prefer a more simple product. The bracelet will be produced out of a GORE-TEX leather and plaited with a width of 5mm.
Glo will be available in both black and white colours both being classic, non – clashing and unisex colours, we chose these two colours as they are clean pure colours and thought they best suited the dove brand.
There will be a small clasp which will be how to open and close the bracelet, the clasp will be made out of a sterling silver being both water and sweat resistant, this is appropriate and practical as you will never have to take the bracelet off. The clasp will also act as a precision motion sensor which measures movement accurately. The silver clasp will be where the intelligence chip is hidden, this will measure time of day, date, air temperature which will gain information from the whether conditions, heart rate measuring activity and sedentary behaviour and body temperature measuring level of activity and comfort.
In the centre of the silver clasp will be a LED light this will glow green showing the consumer that their inactivity levels are being monitored (monitored by heart rate) the LED will also glow red if the user is being inactive this is very subtle and non-irritating to the consumer but will be a reminder of the consumers levels of inactivity. This will then reinforce the online data, apps and gamification to cause behaviour change and increase activity
The bracelet is perfect for both men and women as it can be adjusted in length by attaching silver beads onto either end of the GORE- TEX leather strap, acting as an extension. As many beads can be added as necessary for either the individuals aesthetic desires or too tighten the fit around your wrist for the desired length
Glo functions by Kinetic motion, analysing data through the consumers movement and their activity, this is how the product both charges and works
The device will also have a GPS application tracking your movement and location, this will then process your date online at which point the customer can access this information via their app and see at which point through out their day they are at their most happiest and active.
The product will be functional but the app and the concept of GLO is emotional in keeping with the idea that the bracelet should be personal to its user rather than a piece of equipment. .The data collected throughout the day from the band will be uploaded to the internet at regular intervals via Bluetooth. The data will be stored online, correlated with the information from the app to create visually stimulating data for the user to view, and also allow the user to participate in GLO's online games and promotions.
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