Displaying data in a more interesting way using visually stimulating infographics creates a much more appealing way for the user to view their data rather than a standard chart or graph. If the data appears attractive to the user, then they are likely to interact with it on a more regular basis and will gain more insightful information from this data. This in turn will encourage them to change their behaviour and become more active.
Research into existing infographics shows that “Graphs and pie charts present data; infographics turn data into information”. (DesignBySoap. (2011). Infographic design. Available: http://www.designbysoap.co.uk/infographic-design/) This illustrates the relationship between the end user and the data presented to them, using visually stimulating data must not only gain their interest but should also help them to understand the data, to put the data into context and turn it into useable information.
The Data used by Glo uses universally recognised colours, for example, green to symbolise a good mood, through shades of yellow to symbolise an average mood down to red to symbolise a bad mood, colours used often and widely associated with the traffic lights system. Simple shapes are also used with a particular focus on the circular shape present in the Glo logo, a recognisable motif to create more of a brand aesthetic and a recognisable presence. Finally, simple graphic symbols are incorporated into the data visualisation to represent certain things such as being at home, work or out. Again these symbols are repeated throughout all of the user interfaces, the Smartphone app, Facebook page and website as well as in the infographic design to create a consistent theme and enable the user to begin to recognise these symbols and remember their meaning making using the interfaces increasingly simple to use and the information easy to attain at a single glance.
287 words (to go with smartphone app and facebook page bit)
Charlotte xx
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