User Interfaces
Displaying data in a more interesting way using visually stimulating infographics creates a much more appealing way for the user to view their data rather than a standard chart or graph. If the data appears attractive to the user, then they are likely to interact with it on a more regular basis and will gain more insightful information from this data. This in turn will encourage them to change their behaviour and become more active.
Research into existing infographics shows that “Graphs and pie charts present data; infographics turn data into information”. (DesignBySoap. (2011). Infographic design. Available: http://www.designbysoap.co.uk/infographic-design/) This illustrates the relationship between the end user and the data presented to them, using visually stimulating data must not only gain their interest but should also help them to understand the data, to put the data into context and turn it into useable information.
The Data used by Glo uses universally recognised colours, for example, green to symbolise a good mood, through shades of yellow to symbolise an average mood down to red to symbolise a bad mood, colours used often and widely associated with the traffic lights system. Simple shapes are also used with a particular focus on the circular shape present in the Glo logo, a recognisable motif to create more of a brand aesthetic and a recognisable presence. Finally, simple graphic symbols are incorporated into the data visualisation to represent certain things such as being at home, work or out. Again these symbols are repeated throughout all of the user interfaces, the Smartphone app, Facebook page and website as well as in the infographic design to create a consistent theme and enable the user to begin to recognise these symbols and remember their meaning making using the interfaces increasingly simple to use and the information easy to attain at a single glance.
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Smartphone App
The mobile application will be available for all Smartphone’s, touch screen Blackberry’s and android phones and will allow many Glo band wearers to record their mood, location and activity on the go. This application will ask just three simple questions.
Firstly, the user will be asked “How are you feeling?” The user will be presented with a screen, consistent with the Glo bands clean and simplistic brand aesthetic and will be asked to record their mood. They will do this by swiping from left to right or right to left along the circular scale to illustrate a good mood or bad mood. This action of swiping across the screen is a very tactile way of inputting data and the left to right/right to left action almost mirrors drawing a smile or frown across the screen creating a conscious awareness of the users mood and a more emotional interaction with the device.
The second question will be “Where are you?” and the user will be presented with three symbols representing home, work or out. The user will simply tap one of the symbols before moving on to the next screen. The third question will be “What are you doing?”, a text box will appear allowing the user to type in exactly what activity they are doing in as much detail as they wish. Frequent answers will be stored by the app and will appear as suggestions when the user begins to type a similar word, this will make the app simpler and quicker to use and allow it to integrate within the users life as effectively as possible.
This qualitative data from the Smartphone app will be correlated with the quantative data gained from the band and uploaded online using cloud computing technology and the bands Bluetooth connection. This correlated information will be used to create the insightful infographics displayed on the Glo website giving the user more information about where they are happiest, when they are most active, how happy they are when they are inactive etc.
Facebook
A Facebook Brand Page has been created for both current and potential users to “like” and gain more information and updates about the Glo Band. This page will be consistent with Doves existing brand pages and will have links to YouTube where users can view both our official campaign videos and viral videos created to promote the Glo Band.
Existing users can also view their data via Facebook, this will be downloaded directly from the Glo website using an i-frame application and will appear exactly as it does on the website. Again this will allow the user to view their data in the easiest way possible, integrating within their current lifestyle. As many people check their Facebook on a regular basis, now they can also check their Glo Band data without having to view a separate webpage. Users can not only view their own data, but also other people’s anonymous data both locally, in the UK and possibly even worldwide as the brand continues to expand globally. This will add a more competitive element to the product as the user can see how well and what activities others are doing offering them an incentive to get more active and become happier as a whole.
Another more light hearted incentive is the implementation of gamification on Facebook. Each user will get their own Glo Worm, a Tamagochi style pet which will be cared for as a result of how the user cares for themselves. So if the user is more active and feeling happy, then their Glo worm will be more active and will feel happier. Therefore, if the user has been particularly inactive then the Glo worm will use its Healthy Glo, this can only be maintained if the user does something active, a light hearted incentive for them to get moving.
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Incentives
An Incentives page will be included on the website, the Glo Zone. Users will be awarded points depending on how active they have been, for example four points for every hour of activity. They will then be able to cash in these points in the Glo Zone.
The page will show one predominant monthly offer at the top of the page such as a spa break or Theme Park tickets and smaller, more permanent offers will be featured further down the page such as money off Dove products and discounted cinema tickets etc. These offers will offer a more tangible incentive for the Glo Band user to become more active.
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Total 1033 words Charlotte xx
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