Placement

Placement

Glo as a brand and product is versatile, it can sit in more than one place on the market. Although marketed towards the Dove consumer, it is evident that more people would be interested in purchasing this product, whether that be quantified selfer’s who have seen the product as a good investment, or those interested in purchasing the latest gadgets. It is for this reason that Glo will place themselves in many outlets across the market.

The brand recognises that Dove gift sets become very popular for presents, particularly around Christmas, which is why the Glo band would be available as part of a Dove product set, including the band, along with other popular products on the market for Dove. It would come in both male and female sets, to encourage both consumers. It would be expected that the female consumer would see this gift set as a good investment for themselves, along with their partners. These gift sets would be available in Boots, due to its trusted image on the market.

The Glo band would also be available to be purchased in gadget shops and department stores, showing its versatility and slightly distancing itself from the beauty market in order not to patronise people who don’t usually purchase those kind of products.

Anna xx - 214 words