The product.

The idea behind the design of the bracelet: The GLO bracelet will be very minimal it will appear subtle and un – obtrusive and not noticeable as a data collecting device, Glo is a private device and personal to the consumer. The product will be a simple GORE-TEX leather plaited bracelet with a width of no more than 5mm, it will be available in both black and white both being classic, non – clashing and unisex colours. The silver clasp will be how to open and close the bracelet it will also act as a precision motion sensor which measures movement accurately. The clasp will be where the intelligence chip is hidden, this will measure time of day, date, air temperature, heart rate and body temperature. In the centre of the silver clasp will be a LED light this will glow green the more active the user is being (monitored by heart rate) and red if the user is being inactive this is very subtle and non-irritating to the consumer. The band can be adjusted in length by attaching silver beads onto either end of the chip and the end of the leather cord, acting as an extension. As many beads can be added as necessary to create the desired length. Glo functions by Kinetic motion, analysing data through the consumers movement and their activity, this is how the product charges and works. The device will also have a GPS application tracking your movement and location, this will then tell you ( in the app ) at which point the customer is most happiest and active. The product will be functional but the app and the concept of GLO is emotional. The data from the band will be uploaded to the internet at regular intervals via Bluetooth. The data will be stored online, correlated with the information from the app to create visually stimulating data for the user to view