Unilever

Unilever is one of the world’s most successful consumer goods companies. (Unilever 2011) Everywhere and everyday all over the world, people reach for their products, trusting the company and its ethos. Unilever believes in creating a better future, providing products that are good for the consumer and also for the people around them. It is their aim to make people feel and look great through the use of their product, improving their consumer’s well being and hoping to inspire them. Unilever ‘will inspire people to take small everyday actions that can add up to a big difference for the world.’ They intend to do this through considering the wider impact of their actions, making this a big part of their values. (Unilever 2011) Unilever works with integrity in order to create a positive impact on the world, through their continuous commitment to sustainability. Their vision is to, by 2020, halve their environmental footprint of their products and ‘help more than one billion people take action to improve their health and well being, and source 100% of our agricultural raw materials sustainably.’ (Unilever 2011)

The Glo Band product reflects Unilever’s aims, being an important step to encouraging its consumer’s to improve their health and well being. The product itself holds many of Unilever’s core values, aiming to make its potential customers feel great. Through this product, Unilever would be tackling the huge issue of sedentary behaviour, through every consumer’s small steps to a big change. The Glo Band itself and its promotion, can benefit Unilever, helping consumers view the company as something to feel emotional about, creating empathy between brand and customer. It is important that Unilever is recognised as an ambassador for cultural change and the promotion of sustainable living. The promotion of the Glo Band will add a new, more emotional dimension to the Unilever portfolio.

308 words - anna xx