Glo as a brand

Glo as a brand

Glo’s main message is to encourage health and reduce sedentary behaviour among the ordinary person. However, the brand wants to tackle this major issue, not through forceful dietry tactics or crazy gym schedules, but through the inner happiness of their consumer.

Glo believes that people need to feel happy inside in order to make a change, which is why the brand intends to raise inactivity as an issue, not activity. It believes that creating a healthier glow can be as simple as getting up every 20 minutes, whether it be to walk to the kitchen or walk up the stairs. The secret to feeling great and feeling beautiful is through positive well being and small lifestyle choices and changes.

Glo as a product, is sleek, professional and non invasive. The Glo band wants to be your second skin, something you feel lost without. It is something to help you and make you feel better within yourself, not something to nag you to be different.

Glo’s unique selling point is that, “It’s not just about health, it’s about well being.” This meaning that it doesn’t encourage dramatic weight loss or ridiculous gym sessions, it simply encourages a better way of life for its consumer, through reducing sedentary behaviour.

Anna xx - 211 words