Methodology
Both Primary and Secondary research were used in this report in order to gain more information about the market the product would be entering, and also to gain creative inspiration for the concept, campaign and marketing strategy. Research was important in order for the product to be innovative and different from anything else already on the market, including difference in design as well as difference in use and target consumer.
Primary research that were used:
Streetstyle observations
Video interviews
Questionnaires
Streetstyle observations of wristworn jewellery were important in order to gage what people were most likely to wear every day. It was important to see what consumers would not remember or want to take off because the proposed device should be this kind of object. It should feel unobtrusive during everyday life.
Video interviews were conducted to fully understand the emotion of the consumer. It was felt that the kind of information that could be seen, rather than read, was interesting in relation to concept and campaign. It was also relevant when discussing emotive marketing.
Questionnaires were also conducted to gain larger amounts of information on the consumers lifestyle in contemporary culture. It was important to understand what makes a wristworn object more like a second skin. These questionnaires were also created to further understand the consumer and create accurate pen portraits.
Video interviews
Questionnaires
Streetstyle observations of wristworn jewellery were important in order to gage what people were most likely to wear every day. It was important to see what consumers would not remember or want to take off because the proposed device should be this kind of object. It should feel unobtrusive during everyday life.
Video interviews were conducted to fully understand the emotion of the consumer. It was felt that the kind of information that could be seen, rather than read, was interesting in relation to concept and campaign. It was also relevant when discussing emotive marketing.
Questionnaires were also conducted to gain larger amounts of information on the consumers lifestyle in contemporary culture. It was important to understand what makes a wristworn object more like a second skin. These questionnaires were also created to further understand the consumer and create accurate pen portraits.
All of our methods were carried out in accordance with the guidelines of the University...
Useful secondary research:
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