Strapline -
"Beautifully moving"
Concept - Being active in a creative way. Being the best you you can be. Appreciating the little things that make a difference. eg. recent nokia advert, 'The amazing everyday'. But in a more 'Dove style'
Campaign
I am Expressive
I am the little things
I am diversity
I am vitality
I am celebration
I am Beautifully Moving
Each sentence will be beautifully and creatively captured. All ending with "I am beautifully moving"
The campaign will rely on viral marketing and word of mouth. Buzz being created by the teaser advertisements and online uploads of people doing things differently, in a moving, creative and active way. Eventually an advertisement will make everything known to the public along with maybe a series of flashmobs?? or maybe some sort of pop-up shop thing to encourage passers by to beautifully move in some way.
Media channels
- tv
- billboards
- viral
Anna x
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