Minutes

28-11-11

• Met in a computer room straight after the morning's lecture
• Discussed what we had done and what still needed to be done
• Reminded ourselves of our previous visuals that had been uploaded to the blog
• Divided out tasks between the group - Sarah, Anna, Millie and Charlotte began work on creating a visual consumer profiles from the primary research we had obtained the previous week
• Lois began product visualisation on Photoshop
• Charlotte also produced work for 'data visualisation'
• Group began planning ideas for our final presenation
• Ended the meeting with the incentive to meet again and continue with our to-do list
• 12pm-4pm, Whole Group

24-11-11

• FUNCTIONS:
• Charged by body heat
• Waterproof; kept on all the time - appropriate for whatever life throws at you
• GPS in the bracelet
• Measures mood and happiness
• Measures temperature, pulse, kinetic 3-way-giro system
• App asks you questions
• DESIGN:
• Leather band with metal clasps/chips
• Adjustable knots/beads
• Half leather plait, half string
• Then scrapped the above idea, as we thought that the adjustable cord was too fiddly and aesthetically looked like it was aimed for a much younger consumer; instead we based our band image on a leather Pandora style bracelet, where you have a 'one size' band with additional beads for either the individuals aesthetic desires or too tighten the fit around your wrist.
• Want the product to be made from Gore-Tex durable waterproof leather
• NAME:
• Brainstormed many ideas, wrote down every word that we thought was associated with the product (eg: heat, heart, happiness, mood, move your self, secondskin, motion, sell, touch, glow, energy, verve...)
• Decied on 'Glo' --> will glow green when you're being good, happy and active, and red when you're being bad, unhappy and inactive.
• We then went on to experiment with a variety of fonts to obtain a desriable and appropriate logo
• Retrieved the primary research pictures
• 12pm-4pm, Whole Group (excluding Millie)

22-11-11

• Group met after the lecture to ensure that everyone was still happy with our new idea and that everyone had a clear understanding of the new direction our project was taking
• Having spent many hours together yesterday, we divided up work so that we could all go away and focus on a particular part of the project each; we thought this was the best thing to do, as we had started from scratch so late on in the project process
• 11am-12pm, Whole Group

21-11-11

• Met straight after the lecture
• As a group we decided that having failed to produce and solid primary research from London, that we needed to change concept, as we felt that targeting our product at the generic 'office worker' was not realistic and was not producing the results that we wanted.
• The London trip showed us that they office consumer was an unrealistic target as they are too busy and although ideal for the band, not a viable option
• Lecture inspired the group to aim the product at a brand Unilever already works with; chose 'Dove' as they have a clear brand identity and we are already familiar with their campaigns, ethos and target consumer
• Explored 'Dove' as a brand further, looking on both independant and company websites, to ensure we had a clear image on our consumer and what they would be looking for in a product
• Inspired by the ethos of the brand; the campaign for real beauty, self esteem, etc
• Already have a routine for looking after themselves, why not take it that one step further?
• Provices a refreshing alternative for women who recognize that beauty isnt simply about how you look
• 45% of tyhe population bough a Dove product in 2010 and 10.1 million women use Dove every week in the UK - statistics like these provide us with solid background evidence that there is a consumer interest
• Inspired by 'The Amazing Everyday' television ad for Nokia
• Online 'posting compliments' - one a day, make a conscious effort to smile and laugh; medical evidence to suggest happiness?
• 'Pass It On' style campaign; what is their favourite thing about their best friend? Inspiring women. What makes you smile? - group considered that this is now too unfocussed on our core concept of inactivity
• 'What Makes You Move' or 'What Moves You?'
• Left the meeting decided that we needed to think about the following things: where will the user buy the product; what will they then do with it, what is the users need for the product? Research micro and macro trends; read the articles on the NOW about it.
• Consider doing a perceptual map; what is the competition that Dove is faced with?
• 12pm-4pm, Whole Group (excluding Millie)

14-11-11

• Quantum Presentation
• Applying to the 'gamer' market; encouraging them to get off the computer
• The device will measure the 'pulse point' to gain knowledge of inactivity
• Gamification 'avatars' to include with your games; eg: the more activity you do means the more points you'll earn on Call of Duty
• The user interface will be similar to Fifa - you can create your own avatar this way
• The wristband will be anonymous in its presence as it doesnt alert the user that they are being inactive; they motivate themselves, as the reward will be points (for example) in their chosen game
• 12pm-1pm, Whole Group

10-11-11

• 'Be Fit' band, aimed at families
• Fluid and heat sensor technology
• Security tag foil (possible material/concept for the 'hidden chip') - can also be used as a scanner, as the technology is already out there for it to activate a shop alarm etc
• Similarly, think about a credit card 'chip' - size and pricing
• Think about creative visual data to sum up the individuals inactivity in the week for an app

8-11-11

 

• A chip/device that attaches underneath/to the wearers watch; this could be a benefit as it means that it would be un-obtrusive which may appeal more to the office worker/consumer
• The device can also act as a scanner (imagine holding your wrist up to something; eg- scanning yourself in and out of the office, scanning to the 'base' before you go to bed so that it registers when you are asleep and therefore not technically 'inactive')
• The chip can be synced (via some means of technology) with data and events in your phone, calender or computer - eg; vibrate when you need your alarm to go off, beep ten minutes before a meeting
• Potential problem would be that people take their watches off; so that would mean taking the device off as well but to overcome this, perhaps create an 'optional' wristband which has a space to pop the chip in and out. This would be good for when the wearer goes swimming or excercises as it'll be waterproof and lightweight
• Possible tagline I thought of for the product could be 'Dont let life get in the way of living' - because the product isnt obtrusive but also makes life that little bit easier for you, but giving you gentle reminders and becoming synced with your life.

Lois