Target Consumer interview-male 35

Paul Elliott-35 Years old

1. Do you have any daily health or beauty regimes?
- Showering daily, brushing teeth twice daily  

Do you use any Dove Products?
-No

2. Do you feel that keeping healthy is a concern or maybe an interest for you and your generation?
-  keeping fit and healthy should be a concern for every generation, levels of maintaining and monitoring health seem to grow with age

 If so how do you monitor your health and activity?
- attempts to eat and drink less and exercising more whenever possible

3. Would you be more likely to incorporate a health regime into your routine if there was some kind of incentive?
- Yes

What do you think the incentive should be?
- reduced price gym membership for trial period

4. If there were a wearable device which would naturally help you in the right direction towards activity, would you be interested and likely to invest? We were considering a price of around £30-40 included in a Dove gift set.
- Yes, depending on ratio of value of item to products

Why do you think that having this device would help you to be more active?
Would depend on the impact of the device

5. Showed example of how we want the device to look.
How do you feel about the visual aesthetics of the product?

-          The design lends itself to more of a younger market, personally I would prefer a smaller, flatter clasp

What is more important, visual aesthetics or functionality?
-. functionality

6. What are you already wearing on your wrist?
- a black rubber band that says “live wrong” on one side and a skull and crossbones on the other

Why do you always wear this?

-          Unobtrusive, subtle, washable

Do you think that it is noticeable?
-. slightly

7. How would you like to be alerted about inactivity?
- mild vibration

8. How would you like to view your data and gain hints, tips and feedback technology wise?
- Bluetooth transfer of data to pc, updates and tips via email newsletter,

9. Any additional elements that you would suggest?

Flatter wider clasp that could possibly be made to incorporate a usb / bluetooth connection to transfer user data / updates