1. Do you have any daily health or beauty regimes? Go through phases of doing daily yoga. Moisturise skin every day and brush teeth twice a day.
Do you use any Dove Products? Yes, sometimes use Dove deodorant.
2. Do you feel that keeping healthy is a concern or maybe an interest for you and your generation? It’s difficult to generalise on that. I try to keep healthy, but lots of people want to be healthy without putting any effort it – that covers lots of generations.
If so how do you monitor your health and activity? I weigh myself and check breasts for lumps periodically. Sometimes I wear a pedometer to see how many steps I’ve walked. I grow vegetables and try to cook food that is healthy for all the family.
3. Would you be more likely to incorporate a health regime into your routine if there was some kind of incentive? I don’t think that I need an incentive, I’ve always been slim and try to keep it that way. I can understand that other people would feel the need for rewards.
What do you think the incentive should be? I think a lot of people see treats (cakes, sweets, chips) or alcohol as a reward..
4. If there were a wearable device which would naturally help you in the right direction towards activity, would you be interested and likely to invest? We were considering a price of around £30-40 included in a Dove gift set.
Why do you think that having this device would help you to be more active? I like the idea. I’ve enjoyed using a pedometer before – It can be fun to check up on yourself and it’s interesting to find out what you’ve been doing all day.
Do you use any Dove Products? Yes, sometimes use Dove deodorant.
2. Do you feel that keeping healthy is a concern or maybe an interest for you and your generation? It’s difficult to generalise on that. I try to keep healthy, but lots of people want to be healthy without putting any effort it – that covers lots of generations.
If so how do you monitor your health and activity? I weigh myself and check breasts for lumps periodically. Sometimes I wear a pedometer to see how many steps I’ve walked. I grow vegetables and try to cook food that is healthy for all the family.
3. Would you be more likely to incorporate a health regime into your routine if there was some kind of incentive? I don’t think that I need an incentive, I’ve always been slim and try to keep it that way. I can understand that other people would feel the need for rewards.
What do you think the incentive should be? I think a lot of people see treats (cakes, sweets, chips) or alcohol as a reward..
4. If there were a wearable device which would naturally help you in the right direction towards activity, would you be interested and likely to invest? We were considering a price of around £30-40 included in a Dove gift set.
Why do you think that having this device would help you to be more active? I like the idea. I’ve enjoyed using a pedometer before – It can be fun to check up on yourself and it’s interesting to find out what you’ve been doing all day.
5. please see attached a visual idea for the product (white for females, black for males)
How do you feel about the visual aesthetics of the product? I think it looks visually appealing and it’s something a woman could wear discreetly. However, I tend to have a problem with wristbands generally because I have very slim wrists and most bands are too big and become a nuisance because they don’t fit properly and you are forever trying to keep it on. Different sizes might be needed or something adjustable.
How do you feel about the visual aesthetics of the product? I think it looks visually appealing and it’s something a woman could wear discreetly. However, I tend to have a problem with wristbands generally because I have very slim wrists and most bands are too big and become a nuisance because they don’t fit properly and you are forever trying to keep it on. Different sizes might be needed or something adjustable.
What is more important, visual aesthetics or functionality? Both, but the functionality shouldn’t be too complicated.
6. What are you already wearing on your wrist? Nothing
Why do you always wear this?
6. What are you already wearing on your wrist? Nothing
Why do you always wear this?
8. How would you like to view your data and gain hints, tips and feedback technology wise? Email
9. Any additional elements that you would suggest? I don’t think it is enough just to get the data later via email or online. I would somehow like to be alerted at the time that it would be a good idea to move about or choose to do an activity or tell me how long I’ve been sitting for. Reviewing what I was doing after the event will not fundamentally change the way I behave.
Do you think that it is noticeable?
7. How would you like to be alerted about inactivity?
Anna x
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