Wednesday, 2 November 2011

Consumer Research-Plan of action so far

Conclusion
The best method to observe inactivity/activity within the workplace would be video surveillance, we must gain consent and follow any legalities surrounding this. We should carry out the experiment in several offices and pair these finding with more specific case studies.
The case studies should focus on the kind of activities undertaken allowing us to gain further understanding of our target consumer, their current level of activity and their schedule.  A simple activity diary should be devised to allow the easiest, quickest way of recording activity regularly without being too much of a burden on the user.
From this research we should devise a product which fits well with the consumers lifestyle and an application which suggests simple activities to undertake every (x)minutes. The data must be displayed in a convenient, interesting and understandable way using a variety of media (e.g. internet, email, texts, apps, social media) and must be easily accessible regularly showing noticeable progress.
Charlotte

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