Report check list

Report layout

1. Front cover
2. Title page - Team name/ individual names/ word count - team and individual
3. Ethics clause
4. Contents - make sure its clear who was responsible for each section, appendix must be on contents page with page numbers relating to each section.
5. Introduction - contextualise the project, Why is this relevent now? eg. projects not campaigns. Introduce Unilever, could include brief history here. Aims/ objectives - objectives are the steps you took to achieve your aim.
6. Methodology - Primary research. Research questions. What did you want to find out and why was a particular method the best way of obtaining that information? Method - eg. observational photographs. Why did you use it? Give the date and time when it was done. How many people did you text your questionnaire on? SECONDARY RESEARCH - Cite examples of useful texts and why they were useful. Mini literature review. Include research blog.
7. BODY OF THE REPORT - Says who? and so what? Prove what you are saying. You should underpin your writing with a mixture of primary and secondary research. Create a narrative - your report should be a journey through your research. BRING THE WORK TO LIFE
8. Rationale for creating the product
9. Models - Brand values and levi model
10. Competitor SWOT – how we differ and what we have learnt from this
11. The Quantified self consumer
12. The ‘worried well’ consumer
13. The Dove consumer
14. Consumer pen profiles for dove consumer
15. Research - Market/ macro trends research
16. Perceptual map – what is our USP and where is the gap in the market? (optional)
17. Product research and current competitors - Apps/ devices/ websites eg. Mappiness
18. The product – description
19. Design
20. Packaging
21. Device - What it measures and why
22. Device - How you will be notified/ our design for Apps and data
23. the 4 P's - Product/ place/ price/ promotion
24. Communication strategy– tone of voice to consumer, introduction of strap line and why we chose it, what we have found from our primary research and how this will affect how we target that audience.
25. Marketing campaign – buzz marketing, guerrilla marketing, how will we spark word of mouth?
26. 'THE BIG IDEA'
27. Incentives – dove self esteem fund? (introducing the male market, showing its not just women with issues) money off products after a certain level of activity has been achieved and maintained
28. Conclusion - Have you addressed your aims and objectives? How? Summarise your discussion. Think about the measurement of success. 
29. List of illustrations
30. Referencing
31. Bibliography
32. Appendix - blank questionnaire/ one filled out questionnaire. Focus groups/ interviews - must be transcribed word for word. Minutes of all team meetings. Including those with product design. Attendance, what was discussed, actions to be taken, completion dates... were these completed?
33. Critical path

This should help us check things off as we go along

Anna x