Were thinking that the structure of this board should go something like this:
Research:
-Key findigs we discovered from our research
How this ld to our decisions on:
Consumer
-The Dove Consumer
-Consumer Insights
-Example Pen Profiles
Product:
-The band
-The app
-The website
-facebook
-The packaging
Concept:
-The strapline
-Campaign (print, outdoor, ambient, online)
-Press release?
Can anyonethink of anything else we eed to include/
Charlotte x
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