Tuesday, 29 November 2011

Key Findings A2 Board

Were thinking that the structure of this board should go something like this:

Research:
-Key findigs we discovered from our research

How this ld to our decisions on:

Consumer
-The Dove Consumer
-Consumer Insights
-Example Pen Profiles

Product:
-The band
-The app
-The website
-facebook
-The packaging

Concept:
-The strapline
-Campaign (print, outdoor, ambient, online)
-Press release?

Can anyonethink of anything else we eed to include/
Charlotte x

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